OLIVE YOUNG History

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OLIVE YOUNG personifies the history of health and beauty retailers in Korea. Our spectacular rise since 1999 is built on a business philosophy of championing co-prosperity and sharing as well as a new value reation. Best summed up by our corporate spirit “First, Best and Differentiated,” OLIVE YOUNG has remained true to those goals from the beginning.
  • 1999Launched Korea’s first health and
    beauty retail business

    • CJ CheilJedang established the Health & Beauty Convenience
      (HBC) Business Division
    • Opened Korea’s first health and beauty store in Sinsa-dong, Seoul
  • 2002Debuted brand identity

    • Separated from CJ CheilJedang
    • Established CJ OliveYoung Co., Ltd.
  • 2007Started to adopt differentiated strategies

    • Launched ONLYONE brand ‘Olive Young’
  • 2008Expanded nationwide

    • Opened store in Busan, the first outside Seoul
    • Began selling dermocosmetics, previously distributed
      only in pharmacies
  • 2011Increased sales channels

    • Started an online shopping mall
    • Launched ONLYONE ‘ELLE GIRL’ private cosmetics label
  • 2012Developed a lifestyle platform

    • Opened flagship store in Myeongdong, Seoul
    • Launched ONLYONE ‘SHINGMULNARA’ private skincare label
  • 2013Advanced into the global market

    • Opened the first overseas store in Shanghai, China
    • Launched ONLYONE ‘XTM STYLE HOMME’ skincare and
      ‘BOTANIC HEAL boH’ cosmetics as private labels
  • 2014Integrated smart tech and retail

    • Merged with CJ Systems and renamed CJ OliveNetworks Co., Ltd.
    • Launched ONLYONE ‘DREAMWORKS’ private label collection
      in collaboration with movie studio DreamWorks
    • Launched UNESCO Girls’ Education campaign
  • 2015Led initiatives for health
    and beauty lifestyle culture

    • Signed agreement with Ministry of Trade, Industry and Energy
      to nurture regional and specialized marketers
    • Launched ONLYONE ‘WAKEMAKE’ eye makeup and
      ‘ROUND A’ROUND’ as private labels
  • 2016Ranked as the top brand for trendsetters

    • Surpassed 1 trillion KRW in sales revenue
    • Opened flagship store in Gwangbok
    • Ranked top in Health and Beauty Store segment in 2016 National
      Consumer Satisfaction Index (Source: Korea Customer Appraisal).
    • Promoted social value initiatives
  • 20172017 Digital-based Lifestyle Trend Curation

    • More than 1,000 stores
    • Opened flagship store in Gangnam, Seoul and
      renewed Myeongdong flagship store
    • Named best Health & Beauty brand in the 2017 National Customer
      Satisfaction Index (NCSI) (Source: Korea Productivity Center)

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